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SPM Communications

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SPM Communications

June 28, 2024

The Power of Effective PR Tactics

What Are PR Tactics? PR tactics are specific actions taken to achieve the broader goals of public relations. These are the tactics that brands use to communicate effectively with their audience, manage their reputation and enhance their visibility. Below are some of the key PR tactics to know.

1. Press Releases

Press releases are foundational to any PR strategy. They are official statements issued to the media to announce something newsworthy. For example, a new product launch, a major company event or an award a brand has received. A well-crafted press release not only provides the media with all the essential information but also ensures that your message is delivered accurately.

2. Targeting Local Media

Local media can be a powerful tool to establishing a brand’s presence in specific areas. Focusing on local newspapers, radio and broadcast and providing them with localized content and stories that resonate with their audience can significantly increase your chances of coverage. Targeting local media increases your chances of getting your story seen by your target audience and can be beneficial for businesses or brands entering a new market.

3. Leveraging Social Media Platforms

Social media allows brands to engage with their audience in real-time, share news and updates, and humanize their brand. Each social media platform offers unique opportunities for PR, whether it’s X for real-time updates, Instagram for visual storytelling or LinkedIn for thought leadership.

4. Partnering with Influencers

Influencer partnerships can amplify your PR efforts by leveraging the influencers’ established audience and credibility. Influencers can help you reach a broader audience, enhance a brand’s authenticity and drive engagement.

Case Study: Telling a Brand Story through Local Experts

Calloway’s Nursery, a leading destination for Texas homeowners seeking top-quality plants, wanted to position their brand as the local gardening expert.

SPM targeted key media outlets in markets known for their love of gardening. We leveraged local news and weather updates to capture media attention and secured an ongoing segment with CBS DFW’s meteorologist, Jeff Ray, for his Gardening 101 series.

The targeted outreach resulted in 25 segments to date, with an estimated reach of 75.7 million. This ongoing segment has significantly boosted Calloway’s Nursery’s brand perception in the local market.

Case Study: Generating Systemwide Buzz

To celebrate the opening of its 300th bakery, Nothing Bundt Cakes, the nation’s largest specialty cake company, aimed for a creative, on-brand activation that would involve every bakery, boost brand awareness in local markets and generate earned media coverage for the milestone.

SPM created and coordinated the “Thank You for 300” event, where every Nothing Bundt Cakes location nationwide gave away free Bundtlets (mini Bundt cakes) at 3 p.m. local time for 300 seconds. This was supported by sustained local media relations in over 75 markets and 14 influencer partnerships.

We earned more than 500 pieces of online, print and TV coverage, reaching an estimated audience of 242 million. Our influencer content reached an audience of 282,000, garnering 30,000 engagements.

Elevate Your PR Approach with SPM Communications

Mastering public relations tactics is essential for brands looking to enhance their visibility and reputation. Implementing these tactics can elevate a PR strategy and achieve greater success in marketing efforts. For expert PR services and support, contact SPM Communications to take a PR strategy to the next level.