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Influencer Marketing

SPM’s team builds strategic influencer programs and campaigns that are rooted in research and insights and tailored specifically to each of our clients to help achieve their business goals.

We foster relationships with influencers across all social media platforms and areas of interest and expertise, including lifestyle, food and beverage, retail, health and wellness, CPG, beauty, fashion and more, matching the right influencer to each client’s objectives.

Using industry tools to aid in influencer discovery and analyze performance data, we ensure that our influencer partners, whether nano, micro or macro, are the perfect fit for our clients and achieve overall campaign objectives.

Our team of influencer marketing experts guides our clients throughout the entire influencer campaign process. We start by developing a program strategy, then identify and vet the right personalities. Next, we conduct targeted outreach to facilitate partner relationships, and from there, we manage influencer communication, creating campaign briefs to deliver correct and consistent messaging and imagery. We also facilitate contract negotiations, review content, recommend paid support and track measurable results.

SPM Communications’ influencer programs are always established through the lens of building and protecting our clients, making sure the brand, service, product or event is showcased in a meaningful and impactful way that strengthens current customer relationships while creating new brand advocates.