SOCIAL MEDIA MARKETING

Our social media team has experience in content creation and strategy development, and extensive background working with local, regional and national brands. At SPM, we believe in a cohesive link between PR and social media and take a holistic, data-driven approach when developing content and strategy in both the organic and paid spaces.  

It is important for brands to establish their unique tone and voice on their respective social channels. Our team dives deep into each brand personality to help find the right approach to meet brand goals. With our tools and expertise, our team begins with an intensive audit of each brand’s social channels to facilitate data-driven decision-making on everything from copy to creative assets.  

Our social media team manages content creation and brand accounts on all established and emerging platforms, including Instagram, Facebook, Twitter, TikTok and LinkedIn. Our services include: 

• Social listening 
• Reputation management 
• Trend activation 
• Content creation 
• Reporting 
• Strategy 
• Social audit 
• Paid social strategy and execution 

We work to stay on the cutting edge of social media, and we share with clients a curated and customized weekly trend report that informs client strategy and opportunities.