Client
Velvet Taco
Putting Velvet Taco’s Flagg in the Ground in Dallas
Restaurant
Media Relations
The Challenge
Dallas-based brand, Velvet Taco tasked SPM with building the brand’s presence in its home market. With the Dallas Mavericks having the first-round pick for the 2025 NBA Draft, SPM’s Innovations Team quickly ideated how Velvet Taco could capitalize on the Mavs adding the No.1 draft pick - Cooper Flagg - to the team.
3
Local DFW Hits
5.4M
Total Potential Audience Reach
The Solution
- Developed an idea within less than 24 hours to offer Cooper Flagg unlimited free tacos for his entire contract with the Dallas Mavericks to welcome him to Dallas and celebrate the news.
- Created two eye-catching billboards at high-traffic Dallas locations (5103 Southern Blvd. and 3900 Harry Hines Blvd.) with the message, “Welcome to the Big D, Flagg, where the tacos are as bold as your game”.
- Conducted outreach to key Dallas food and lifestyle media to secure timely coverage around the billboard offer while generating buzz in the city.
