Client
Home Helpers Home Care
Boosting visibility in AI search
Franchise
Generative Engine Optimization
The Challenge
AI tools are becoming the first-place buyers research franchises, with estimates that 40% of online discovery sessions for franchise research begin in AI platforms. As potential franchise owners' evolution process changes, we needed to make sure that our client, Home Helpers Home Care was present in the places potential consumers were looking for answers.
Franchise research prompts now surfacing Home Helpers where the brand previously had no AI visibility
83
Citations of new GEO pages on Homehelpers.com
16%
Increase in mention rate in targeted topic cluster
26%
Increase individual prompt mention rate, due to strategic earned media placement
The Solution
- We developed a GEO Consumer Map and then A Strategic Messaging Framework
- Through a thorough audit, we identified the topics where Home Helpers held strong AI visibility and where gaps existed.
- Strategically prioritized the topic gaps, ensuring the brand shows up in AI search conversations prospective franchisees are having.
- Drafted and deployed content, including GEO keywords and narrative consistencies, across social, press releases, the site and more.
