Client
Einstein Bros. Bagels
National Bagel Day
Restaurant
Media Relations
The Challenge
National Bagel Day is a crowded food holiday and Einstein Bros. Bagels, America's largest bagel chain, wanted to do more than just show up. They wanted to own the day. We saw an opportunity to lead with data and own the narrative, cementing the brand's position as the category's definitive voice.
248
Total Hits
272.7M
Total Estimated Audience
The Solution
- Led earned media strategy for Einstein Bros. Bagels' National Bagel Day, driving national conversation as the category leader.
- Developed the State of the Bagel Report - a survey of 1,000 U.S. adults - uncovering trends in bagel culture and breakfast behavior.
- Paired data-driven storytelling with a limited-time free bagel and shmear offer to amplify reach and consumer engagement.
