Client
Mexican Fast Casual
Viral Video - Defusing a protest scenario
Restaurant
Crisis & Reputation Management
The Challenge
A group of construction workers claimed in an online video that a Mexican fast food restaurant kicked them out for “being too dirty” to dine. The video went viral, receiving more than a million views, and a protest was organized at a location. With SPM’s counsel, all parties were able to reach an understanding and the resulting media coverage was balanced and included the resolution.
The Solution
- Called on the company’s CEO to sit down with the men and local activists to discuss the situation and clear the air.
- Invited media to speak to all parties.
- Created social media statements, monitored channels and provided responses as appropriate.
