Client
Dig Inn
The secret sauce to national media
Restaurant
Media Relations
The Challenge
The bowl and salad world is filled with competition and DIG is a regional-based fast-casual brand with more than 30 locations that wanted to increase awareness with national media. We saw this as an opportunity to leverage DIG’s bold, edgy brand and highlight how the brand isn’t afraid to disrupt the industry.
7
Earned national hits during a 6-month period
50.2M
Total potential audience
The Solution
- Capitalized on timely industry moments and new menu releases to insert DIG into various conversations on menu development.
- Conducted targeted outreach to national business and consumer media to elevate DIG’s executive team’s thought leadership.
- Leveraged sampling and media events to introduce reporters to DIG’s menu, providing a firsthand experience for ongoing storytelling.
