Client
Del Frisco’s Grille
Proving a Trend Is Worth Serving—Every Night
Restaurant
Influencer & Creator Campaigns
The Challenge
Del Frisco's Grille needed to drive traffic without any new LTOs or budget. The SPM team recommended leaning into the “Girl Dinner” social trend, creating a $25 meal featuring their signature cocktails, salad, pasta and truffle fries. SPM also suggested partnering with hyperlocal influencers in DFW to highlight the new, trendy meal.
750.7k
Total Views
528.7k
Total Reach
91.9k
Total Engagements
$600
Comp amount
The Solution
- Partnered with three hyperlocal influencers who brought the new menu to life by showcasing real dine-outs with friends.
- While the campaign concept was shared with us, our team amplified it by strategically spotlighting trending menu items, including truffle fries, Caesar salad, and a martini.
- The "Girl Dinner" concept resonated so strongly it became a permanent menu option, proving real consumer demand.
