Client
Chuck E. Cheese
Leaping into opportunistic pitch angles
Lifestyle & Entertainment
Media Relations
The Challenge
To drive awareness and trial of the new Chuck E. Cheese Trampoline Zones, SPM proactively leveraged a once-every-four-year event for a buzzworthy activation at all participating fun centers. The idea was pitched in January with plenty of runway for sell-in, campaign development and media outreach
208
Media Placements
23.3M
Total Potential Audience
The Solution
- Drove traffic, trial and awareness of new Trampoline Zones.
- Created a simple operations lift promotion where participating fun centers provided complimentary all-day jump passes on Leap Day, Feb. 29.
- Earned over 200 pieces of national and local online, print and TV coverage.
- Early adoption and outreach resulted in broader interest as other brands and outlets saw Leap Day as a media moment.
