Calloway’s Nursery

Texas-based Calloway’s Nursery set out to grow its audience of passionate plant lovers while inspiring a new generation of gardeners. The brand needed to reposition gardening from a niche hobby into an accessible, lifestyle-driven activity, breaking through on social in a way that felt culturally relevant, not instructional, while turning passive interest into real-world store visits.

• Partnered with 7 nano and micro influencers across Dallas, Houston and Austin to authentically integrate Calloway’s into everyday lifestyle moments.
• Built a seasonal content framework aligned to key business periods (spring planting, summer care, fall refresh), ensuring always-on relevance.
• Leveraged real-time trend monitoring to inform agile, platform-native content—turning timely social moments into high-performing posts that maximized engagement and reach.