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SPM Communications

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SPM Communications

April 24, 2024

TikTok Banned in the U.S.: What Brands, Creators and Fans Need to Know

It’s official – TikTok has been banned by the U.S. government. So what does this mean for brands, creators and fans who use the platform? Here’s what you need to know:

What’s the latest news? President Biden signed a bill into law on Wednesday, April 24, banning TikTok from the U.S. The new law states that TikTok can continue to operate in the U.S. if ByteDance sells the app to a U.S.-approved firm.

What happens next? ByteDance has up to nine months to sell its U.S. operations and data, and the bill gives the U.S. president the power to extend that new deadline by another three months if there’s a deal in the works. However, ByteDance is preparing a federal lawsuit against the ban on the basis of free speech, which could delay a ban by months or years.

What does it mean for brands and creators? For now, we don’t recommend changing anything – keep creating, engaging and running business as usual. Just be mindful that this will be an ongoing issue and we should be prepared to shift budgets/resources for 2025 if there’s not a plan in place by end of Q3/early Q4 2024.

We’re curious – how does this news impact you and your business? Are you continuing to include TikTok in your marketing plans?