DEVELOPING A SOCIAL MEDIA STRATEGY

VELVET TACO

Social media marketing

OPPORTUNITY

Velvet Taco turned to SPM to build its social presence on Instagram and Facebook, with the goal of increasing awareness of its commitment to a scratch-made menu, Weekly Taco Features and a focus on introducing the brand to new markets.

IDEA

SPM developed a nimble strategy to leverage data-driven creative to dramatically improve performance while moving beyond a static content calendar to leverage real-time trends, pop culture references and new platform updates to broaden the brand’s engagement and reach.

RESULTS

Produced content with an engagement rate nearly double the industry standard
Increased average engagement per Instagram post by 83%
Grew Instagram following by 72%
Drove an average of 200 interactions per IG story, with an average monthly IG Stories reach of nearly 36k

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