OPPORTUNITY

Dallas staple Mi Cocina engaged SPM to revamp their social media strategy and grow their presence across Facebook and Instagram. With a loyal following throughout the metroplex, Mi Cocina wanted to showcase the unique flavors and restaurant experience on their social media channels to increase engagement and grow followers.

SOLUTION

• Developed a content strategy built on an approachable and authentic brand voice that resonated with fans.
• Captured high-quality imagery to bring the in-restaurant experience alive in the feed, tout the brand’s menu items and engage target audiences.
• Ensured a consistent posting cadence with relevant, localized content.
• Supported organic content with consistent paid support.