Mi Cocina min

GROWING A CHERISHED BRAND ON SOCIAL

MI COCINA

social media

OPPORTUNITY

Dallas staple Mi Cocina engaged SPM to revamp their social media strategy and grow their presence across Facebook and Instagram. With a loyal following throughout the metroplex, Mi Cocina wanted to showcase the unique flavors and restaurant experience on their social media channels to increase engagement and grow followers.

SOLUTION

  • Developed a content strategy built on an approachable and authentic brand voice that resonated with fans.
  • Captured high-quality imagery to bring the in-restaurant experience alive in the feed, tout the brand’s menu items and engage target audiences.
  • Ensured a consistent posting cadence with relevant, localized content.
  • Supported organic content with consistent paid support.

RESULTS

28% increase in average engagement rate

1,275 New Followers 

107% M increase in average monthly reach