IDEA
Playing off the Hall of Fame tie-in, SPM created the Haggar Hall of Fame Dads contest, a national, multi-platform campaign in which participants (often wives and daughters) nominated deserving dads and father figures on social media for a chance to win a VIP trip to a 2018 Hall of Fame enshrinement ceremony.
The campaign kicked off on Super Bowl weekend with Hall of Famer Emmitt Smith as the spokesperson, and the heartwarming nominations that poured in served as excellent local media hooks to tell the Haggar Hall of Fame Dads story.
