Chuck E Cheese 1 min

REINTRODUCING SPECIALIZED PROGRAMMING

CHUCK E. CHEESE

leveraging local media for national impact

OPPORTUNITY

After halting its Sensory Sensitive Sundays for more than a year due to COVID, Chuck E. Cheese tasked SPM with relaunching the programming, which aimed to provide a specialized play experience for families and kids living with autism.

IDEA

SPM conducted intense, priority–market media outreach, with a strong focus on broadcast to highlight the audiovisual experience, timed during Autism Awareness Month to drive awareness and traffic to local restaurants. A fundraising component to aid autism research during the month widened the appeal, giving the general public a call to action. Additionally, SPM enlisted an influencer in the autism community to further the campaign’s reach.

79 total media hits
49 broadcast hits
Coverage in all 26 priority markets
Total estimated audience of 5MM
Influencer partnership reached an additional 30K