RAISING AWARENESS AHEAD OF A BRAND SALE
RW GARCIA
Sustained national media relations
DEVELOPING A SOCIAL MEDIA STRATEGY
VELVET TACO
Social media marketing
GENERATING NATIONAL, LOCAL AND SYSTEMWIDE BUZZ
NOTHING BUNDT CAKES
Integrated campaign
LAUNCHING A BRAND EXTENSION
MADISON REED CASE STUDY
Media relations
INTRODUCING A NEW PRODUCT CATEGORY
ENFUSIA
Newsjacking
REINTRODUCING SPECIALIZED PROGRAMMING
CHUCK E. CHEESE
Leveraging local media for national impact
Reaching New Audiences
Gold’s Gym
integrated campaign
Relaunching a Brand
Lantana Hummus
creative tactics
Rewarding Core Customers
Haggar Clothing Co.
integrated campaign
Creating a National Buzz
Nothing Bundt Cakes
national brand integration
Improving Brand Perception
Kirkland’s
influencer relations
Growing a Community
Bruegger’s Bagels
social media strategy
Increasing Consumer Awarenessy
Cicis
opportunistic pr
Creating Brand Ambassadors
Stubb’s BBQ Sauce
influencer program