Improving Brand Perception
IMPROVING BRAND PERCEPTION KIRKLAND'S influencer relationsOPPORTUNITY Kirkland’s, a leading home décor retailer, came to SPM in need of a strategic influencer program to reach a new, younger target audience and develop branded user-generated content. The goal was to...
Growing a Community
GROWING A COMMUNITY BRUEGGER'S BAGELS social media strategyOPPORTUNITY Longtime SPM PR client Bruegger’s Bagels, known for its authentic, New York-style bagels, wanted to evolve and grow its social community and develop a consistent voice that would connect with its...
Increasing Consumer Awareness
INCREASING CONSUMER AWARENESS CICIS opportunistic prOPPORTUNITY Leading pizza buffet restaurant Cicis sought to increase consumer awareness and trial of its improved food quality, new menu items and enhanced guest experience while also continuing to drive home its...
Creating Brand Ambassadors
CREATING BRAND AMBASSADORS STUBB'S BBQ SAUCE influencer programLET'S CONNECT With an evolving media landscape that has dramatically cut back product coverage, SPM needed to find simple, creative and affordable ways to share stories about longtime client Stubb's...