RW Garcia
RAISING AWARENESS AHEAD OF A BRAND SALE RW GARCIA Sustained national media relations OPPORTUNITY RW Garcia, a pioneer in the better-for-you chip and cracker space and the first snack brand to become Non-GMO Project verified, had never engaged a PR firm. However, the...
Velvet Taco
DEVELOPING A SOCIAL MEDIA STRATEGY VELVET TACO Social media marketingOPPORTUNITY Velvet Taco turned to SPM to build its social presence on Instagram and Facebook, with the goal of increasing awareness of its commitment to a scratch-made menu, Weekly Taco Features and...
Nothing Bundt Cakes
GENERATING NATIONAL, LOCAL AND SYSTEMWIDE BUZZ NOTHING BUNDT CAKES Integrated campaignOPPORTUNITY To celebrate the opening of its 300th bakery, Nothing Bundt Cakes wanted a creative, on-brand activation that would allow for participation by every bakery, drive brand...
Madison Reed Case Study
LAUNCHING A BRAND EXTENSION MADISON REED Media relations OPPORTUNITY San Francisco-based Madison Reed, a prestigious brand delivering affordable, salon-quality hair color in at-home DIY kits, hired SPM to introduce its new brick-and-mortar brand extension, Color Bar,...
Enfusia
INTRODUCING A NEW PRODUCT CATEGORY ENFUSIA NewsjackingOPPORTUNITY When the cloth face mask suddenly became the top accessory of 2020, Houston-based wellness brand Enfusia quickly created and brought to market a Cloth Mask Refresher Spray. The company turned to SPM to...
Chuck E. Cheese
REINTRODUCING SPECIALIZED PROGRAMMING CHUCK E. CHEESE Leveraging local media for national impactOPPORTUNITY After halting its Sensory Sensitive Sundays for more than a year due to COVID, Chuck E. Cheese tasked SPM with relaunching the programming, which aimed to...
Reaching New Audiences
REACHING NEW AUDIENCES GOLD'S GYM integrated campaignOPPORTUNITY Iconic fitness brand Gold’s Gym sought to expand its membership beyond its traditional male bodybuilder base and began offering an all-new fitness experience designed to reach out to millennials –...
Relaunching a Brand
RELAUNCHING A BRAND LANTANA HUMMUS creative tacticsOPPORTUNITY As the number two player nationally in the hummus category, Lantana wanted to increase awareness and grow its share of voice after a name change and brand relaunch. IDEA SPM devised creative tactics to...
Rewarding Core Customers
REWARDING CORE CUSTOMERS HAGGAR CLOTHING CO. integrated campaignOPPORTUNITY Legacy apparel brand Haggar Clothing Co. wanted to increase awareness and trial while leveraging its longstanding Pro Football and Basketball Hall of Fame partnerships. At the same time, the...
Creating a National Buzz
CREATING A NATIONAL BUZZ NOTHING BUNDT CAKE national brand integrationOPPORTUNITY Nothing Bundt Cakes came to SPM to help build awareness in local franchisee markets and also spark national buzz around National Bundt Day, Nov. 15. One caveat – the campaigned needed to...