The way people discover brands has fundamentally changed. It’s no longer just about ranking on page one of Google. Today, brands need to show up in AI-powered search results, inside AI platforms like ChatGPT, Google AI and Perplexity, and across a rapidly expanding...
GROWING A CHERISHED BRAND ON SOCIAL MI COCINA social media OPPORTUNITY Dallas staple Mi Cocina engaged SPM to revamp their social media strategy and grow their presence across Facebook and Instagram. With a loyal following throughout the metroplex, Mi Cocina wanted to...
TELLING A BRAND STORY THROUGH LOCAL EXPERTS CALLOWAY’S NURSERY media relations OPPORTUNITY DFW-based Calloway’s Nursery, a leading destination for Texas homeowners seeking top-quality plants for nearly 40 years, was looking for a strategic way to position their brand...
RAISING AWARENESS AHEAD OF A BRAND SALE RW GARCIA sustained national media relations OPPORTUNITY RW Garcia, a pioneer in the better-for-you chip and cracker space and the first snack brand to become Non-GMO Project verified, had never engaged a PR firm. However, the...
DEVELOPING A SOCIAL MEDIA STRATEGY VELVET TACO social media marketing OPPORTUNITY Velvet Taco turned to SPM to build its social presence on Instagram and Facebook, with the goal of increasing awareness of its commitment to a scratch-made menu, Weekly Taco Features and...
