Bruegger’s
Bruegger’s is renowned for its award winning bagels and its unique brand of hospitality. SPM develops media and promotional campaigns that illustrate Bruegger’s core product — the bagel — its extensive menu and its commitment to serving its community through charitable partnerships. SPM has successfully landed media coverage for Bruegger’s in numerous national consumer, trade and business outlets and regularly positions officers of the company as experts in fast casual dining and franchising.
Chantal Cookware
Houston-based Chantal was first to bring dramatic color, tempered glass lids, stay-cool handles and multi-functional cookware to the marketplace. The company launched Copper Fusion in 2008, and charged SPM with positioning the line as the top-performing healthy alternative to non-stick cookware. SPM secured Top Chef/Iron Chef competitor Tre Wilcox as the spokesperson for the line to help build credibility and awareness among category heavyweights like Calphalon and Le Creuset. SPM consistently secured major national media coverage for the brand including Chantal’s inclusion in Good Housekeeping’s review on best cookware in 2008.
Chipotle
Beginning as a single burrito joint in Denver, Chipotle Mexican Grill has grown to become one of the most successful restaurant concepts in the U.S. and beyond and a key player in the support of sustainable food and local farms. From our very first assignment more than a decade ago – to generate market buzz for the fledgling brand’s entrance into the Dallas market — to our now dynamic role of sharing Chipotle’s “Food With Integrity” mission, we are charged with building on the company’s stellar reputation as a pioneer in the “quick gourmet” category and have regularly secured TV cooking segments and valuable print coverage in publications like Newsweek, the Dallas Business Journal and Green Living just to name a few.
CiCi’s Pizza
CiCi’s Pizza, known nationally for its custom pizza, pasta, salad and dessert buffet, offers a fun family dining experience at an extraordinary value. We build upon that reputation by leading the company’s national campaigns and supporting local store grand openings and events. Additionally, we provide comprehensive PR support, delivering social media strategy, sharing the company’s growth story, announcing strategic partnerships and protecting the brand through crisis communications. We’ve worked with media contacts to secure CiCi’s placement in many industry “best of” lists, including Zagat, Inc. Magazine, Nation’s Restaurant News and Parents.
Heelys
A stealth skate shoe with a single wheel in each heel, Heelys hit the retail scene in December 2000 and sold more than 420,000 pairs of shoes in the U.S. and overseas in its first year. In 2001, SPM began working with company founder Roger Adams to help grow the company from a Carrollton garage-based business to a publicly traded global company, landing stories in People, Sports Illustrated, Time, Reader’s Digest, Wall Street Journal and MSNBC and placing Heelys products in major films, TV series and music videos. SPM also established a crisis communications and media training protocol for the company to address safety issues.
Hilton Bella Harbor
Hilton Bella Harbor, a one-of-a-kind lakeside destination on the shores of Lake Ray Hubbard in Rockwall, Texas, tapped SPM to help position the hotel as well as its two restaurants Mistra and Blue Canyon Kitchen, Tavern and Wine Bar as a premiere lakefront destination in North Texas for meetings and conventions and for Dallas-area residents to enjoy a relaxing “staycation.” SPM executed an aggressive media relations campaign that successfully garnered local and national media attention for the North Texas property.
Interstate Batteries
Interstate Batteries is the first nationally established brand to enter the fragmented battery retail market, carving a niche in one-stop shopping for batteries and related power solutions with its Interstate All Battery Centers. SPM’s mission for Interstate was raising the visibility of the retail venture through strategic media relations and both attracting potential franchisees and potential customers. SPM successfully secured coverage in numerous trade, business and television media and positioned officers of the company as battery solutions experts for reporters covering franchise, energy, retail or technology trends.
Michaels
In 2008, North America’s arts & crafts category leader with more than 1,060 stores hired SPM to launch its new children’s program, “The Knack.” Our success with that project led to an enduring AOR relationship that encompasses PR and marketing support for multiple initiatives designed to change the perception of Michaels from a niche retailer to a go-to destination for all creative DIY projects. Through targeted, continuous, consistent messaging in news releases, press kits, strategic sponsorships and in-store events, SPM has built a strong PR program that has generated tens of millions of dollars in positive national and local media coverage in the U.S. and Canada.
Plackers
Since pioneering and patenting the first dental flosser more than 35 years ago, Plackers has helped brighten the smiles of millions. SPM works to advance the company’s brand recognition and reputation through blogger and traditional media outreach, as well as through developing strategic industry partnerships. Using efficient and effective marketing strategy to get maximum ROI, our Plackers team has masterminded and implemented creative campaigns to increase trials of Plackers products and garner media coverage in national consumer magazines and retail trades. Celebs caught with their Plackers: Modern Family’s Nolan Gould, Private Practice’s Taye Diggs and Curb Your Enthusiam’s Cheryl Hines!
Texas NF
SPM began work with Texas Neurofibromatosis Foundation in 2002. Neurofibromatosis (NF) is a little-known disease which causes tumors to grow on the nervous system. It affects one in 3,500 Texans. SPM has developed numerous media campaigns and fundraisers to get the word out about NF and has successfully reached hundreds of Texas families and physicians with information on medical resources, research avenues, support groups and foundation programs.
Van’s
Van’s Natural Foods has a simple mission – to make eating natural, wholesome food so easy and delicious, everyone will do it. Our job is to expand the brand’s devoted following by raising awareness, driving trial and educating consumers about Van’s superior healthy, minimally processed ingredients and specialty offerings including organic and gluten-free frozen breakfast foods. Through regular blog outreach in Van’s target demographic, frequent media tours to meet with national food and health journalists and by aligning the company with relevant causes, SPM consistently generates hits in major national magazines, online publications and broadcast features.
Whataburger
Family-owned Whataburger has focused on fresh, made-to-order burgers since 1950. Today, Whataburger has more than 700 locations in 10 states and annual sales surpassing $1 billion. As our very first client, SPM’s work for Whataburger goes beyond product launches, restaurant openings and market media tours; we preserve and communicate the rich history and family culture that makes Whataburger a southern burger icon.
