Michaels
When it comes to arts and crafts Michaels is hands down the go-to destination with more than 1,060 stores in the U.S. and Canada. Our task is to further solidify that position. Be it through social media campaigns, pitching the hundreds of thousands of DIY projects available at Michaels or booking TV appearances for creative expert Jo Pearson as a top spokesperson for “do-it-yourself”, we continue to further the company’s position as the leader in DIY, custom framing and crafting.
Chipotle Mexican Grill
Beginning as a single burrito joint in Denver, Chipotle Mexican Grill has grown to become one of the most successful restaurant concepts in the nation and a key player in the support of sustainable food and local farms. From our very first assignment 12 years ago – to generate market buzz for a local grand opening — to our now dynamic role of sharing Chipotle’s mission of serving “Food With Integrity,” we are charged with building on the company’s stellar reputation as a pioneer in the “quick gourmet” category.
Whataburger
Family-owned Whataburger has focused on fresh, made-to-order burgers since 1950. Today, Whataburger has more than 700 locations in 10 states and annual sales surpassing $1 billion. As our very first client, SPM’s work for Whataburger goes beyond product launches, restaurant openings and market media tours; we preserve and communicate the rich history and family culture that makes Whataburger a southern burger icon.
Bruegger’s Bakery-Cafe
Our work centers around raising the visibility of the neighborhood bakery-café concept renowned for its award winning bagels and its unique brand of hospitality. SPM develops media and promotional campaigns that illustrate Bruegger’s core product — the bagel — its extensive menu and its commitment to serving its community through charitable partnerships. SPM has successfully landed media coverage for Bruegger’s in numerous national consumer, trade and business outlets and regularly positions officers of the company as experts in fast casual dining and franchising.
Van’s Natural Foods
Van’s Natural Foods has a simple mission – to make eating natural, wholesome food so easy and delicious, everyone will do it. Our job is to expand the brand’s devoted following by raising awareness, driving trials and educating consumers about Van’s superior healthy, gluten-free, minimally processed ingredients. Through regular blog outreach in Van’s target demographic, frequent media tours to meet with national food and health journalists and by aligning the company with relevant causes, SPM consistently generates hits in major national magazines, online publications and broadcast features.
CiCi’s Pizza
For $5 and some change, CiCi’s Pizza – known nationally for its custom pizza, pasta, salad and dessert buffet – offers a fun family dining experience at an extraordinary value. We build upon that reputation by leading the company’s grand openings, local events and national campaigns. Additionally, we also provide strategic support, delivering social media strategy, sharing the company’s growth story, announcing strategic partnerships, and protecting the brand through crisis communications. We’ve worked with media contacts to secure CiCi’s placement in many industry “best of” lists, including Zagat, Inc. Magazine, Nation’s Restaurant News and Parents.
Meals to Live
Founded in 2010, Meals to Live is the only line of frozen meals specifically designed for those living with diabetes. SPM provides public relations and social media support to raise brand awareness among consumers and grocers for the complete line which is available for purchase at more than 2,000 retail locations in the U.S. In conjunction with Meals to Live, SPM also provides PR strategy and support for The Diabetes Friendly Foundation, a 501c3 organization aimed at preventing the onset and reducing the severity of diabetes through education, collaboration, the promotion of innovative products and ideas, as well as through its K9s for Kids program, which helps families obtain diabetes alert dogs.
Plackers
Through blogger and traditional media outreach as well as through developing strategic industry partnerships, SPM works to advance brand recognition and reputation for Plackers, a 40-year-old, oral health company. Using efficient and effective marketing strategy to get maximum bang for the buck, our Plackers team has masterminded and implemented creative campaigns to increase trials of Plackers products and garner media coverage in national consumer magazines and retail trades. Celebs caught with their Plackers: Modern Family’s Nolan Gould, Private Practice’s Taye Diggs and Curb Your Enthusiam’s Cheryl Hines!
Illes Seasonings & Flavors
Based in Carrollton, Texas, family-owned Illes Seasonings & Flavors is a manufacturer of liquid and dry food ingredients for food manufacturers, restaurants and beverage distributors across the U.S. In addition to developing comprehensive B2B PR campaigns, SPM has helped Illes expand its digital presence and as a result, increased the company’s brand recognition within the industry. SPM showcases Illes’ unsurpassed integrity and quality in the manufacturing of its products, which enhance the flavor, texture, aroma, and appearance of a wide variety of meat, food and beverage products.
Sadler’s Smokehouse
Founded in 1948, Sadler’s Smokehouse offers premium pit-smoked meats, authentic barbecue, dinners and entrees distributed nationwide through major grocery and club retailers, foodservice distributors and national chain restaurants. Sadler’s Smokehouse has been featured on the Food Network’s popular show, “Unwrapped,” and in 2010, Sadler’s was awarded the prestigious Kansas City Barbeque Society Seal of Approval. SPM’s PR strategy for Sadler’s includes outreach to retailers and promotion of Sadler’s expanding product line which is sold in 42 continental states and internationally.
Texas Neurofibromatosis Foundation
SPM began work with Texas Neurofibromatosis Foundation in 2002. Neurofibromatosis (NF) is a little-known disease which causes tumors to grow on the nervous system. It affects one in 3,500 Texans. SPM has developed numerous media campaigns and fundraisers to get the word out about NF and has successfully reached hundreds of Texas families and physicians with information on medical resources, research avenues, support groups and foundation programs.
