Social media is a continually changing landscape with new players and platforms emerging all the time. Because those in the PR industry have to be in the know about all the latest and loudest channels, we’ve put together a cheat sheet about an app, a platform and a growing news site that are gaining influence of late.
Like. All the millennials are doing it.
More than 60% of 13-34 year old smart phone users have the app, and nearly 100 million people use it daily. The platform allows users to publish their lives in “stories” that exist for their followers to view for exactly 24 hours before disappearing, which keeps users returning every day for fear of missing something (#FOMO). Snapchat also gives users the freedom to send a photo or video to friends and followers individually, with the option to choose the number of seconds the photo appears on their friend’s screen before it disappears forever.
But how does the platform benefit brands? As users navigate the app to find friends’ stories, they can also view content from their favorite brands, national news stations, blogs and more for the latest updates. Users have compared these stories to reading a magazine or scrolling through news sites, and news site preferences can be chosen based on user interests. Additionally, 13-34 year olds have seen ads on snapchat eight times more often than ads on TV for similar events, meaning the app’s view frequency proves much greater than traditional platforms for this target demographic.
See the world through someone else’s eyes.
That’s what Periscope claims you can do with its app, anyways. It’s a video platform that allows users to stream the activities of their lives as content for others to view in real time. Businesses have utilized the app’s features for a myriad of different events, from brokers showing open houses to bloggers featuring different conferences they’re attending, to live Q&A sessions between corporations and the public. Consumers have also enjoyed using Periscope to live stream concerts, graduations and other events to share experiences with family members and friends that live near and far.
Though this app is appealing because of its raw, unedited and “real time” capabilities, it also allows users to save broadcasts so they can publish and share their videos in the future (because we have different viewers on all of our different platforms, after all).
The Skimm: a news source that’s essentially the love child of traditional news and an SNL skit.
You heard right, it’s simultaneously funny and incredibly informative. It’s called the Skimm for a reason—after 5 minute quick read every weekday morning you’re more informed than you would have been after reading 6 daily newspapers (a lifesaver for PR pros who are often lacking free time). The authors are two former NBC news pros, who break down high level topics into layman’s terms so we can finally all understand what’s going on in the world. Not to mention you’ll look way smarter when you’re by the water cooler later this afternoon and you can talk about both Kanye’s latest VMA stunt and the Supreme Court’s most recent ruling…