For years, chatter within the industry has been “Is the press release dead?” It’s been called a necessary evil, a pitching tool and sometimes, an exercise in futility.
Last week, Chevy did something truly epic with a release that has the whole industry talking anew. And, as an owner of an old model Chevy, it particularly sang to me: An ALL EMOJI PRESS RELEASE!
It wasn’t the easiest thing to understand – in fact it was pretty much undecipherable, but my thoughts?
😎 👑 💰 🙌 🙏 and because my job just got a lot more fun!