It’s Thursday and you know what that means – let the flood of #TBT (#throwbackthursday) posts commence! Thursday is only day it’s widely acceptable for you to gush over your super cute baby pics, your ridiculous fashion sense back in the day or even throw up that cute selfie you forgot to post from last week’s party.
While it’s highly entertaining to see funny pics of your friends or see how many likes your selfie can get, there’s definitely an opportunity for brands to increase their social media engagement by jumping on popular hashtag bandwagons like throwback Thursday. In fact, Fast Company lists “harnessing hashtag power” as a successful method to reach and engage fans.
Brands like Burger King and Twix have recently launched TBT campaigns to support limited time offers and new product launches. For Burger King, it was a no brainer to piggyback off of the TBT trend because they were bringing back a wildly popular discontinued menu item. When the word hit social, everyone lost their minds and out of it spawned an even more specific and successful hashtag for the brand (#chickenfriesareback) that initially was received 380 tweets every minute. The burger chain’s strategy also included running their old Chicken Fries ad with the #TBT hashtag exclusively on Thursdays.
There are of course, a few guidelines brands should follow to make the most of TBT posts and they include authenticity, timing and relevance. For the post to really resonate with fans, it has to give them a peek into the brand’s past that most might not have gotten to experience or something special that has lead them the point they are now. For example – our client Stubb’s does a great job with #TBT posts, often times pulling inspiring quotes from its legendary founder, C.B. Stubblefield, or sharing tidbits of the company’s beginnings.
Click here to read more tips on utilizing the TBT trend from our friends over at The Chicago Tribune.