At SPM, we believe that strong partnerships and collaboration can bring greater successes and more value to our clients. Whether it’s collaboration internally during an all-agency “What If” brainstorm for a client or prospective client, or longstanding media and influencer partnerships that help position our clients as go-to resources, these two elements help us provide our clients with results that are stronger, inventive and more efficient.
These are some of the reasons why SPM recently joined IPREX, a global network of more than 70 partner agencies. Through IPREX, we have access to resources and industry experts to support our agency’s employees, business practices and, of course, our clients, with on-the-ground firm support in cities ranging from Seattle and Syracuse to Dublin, Berlin and beyond.
Suzanne and I recently returned from our kickoff with IPREX, attending the Global Leadership Conference in Philadelphia. The conference included great collaboration with fellow partners as well as sessions that included Creative Steals, geared toward learning from recently successful campaigns (check out Visit Florida’s recent campaign during the snow storm that blanketed Washington D.C.!), and Modern Measurement, a session around our industry’s continual evolution of how we measure and show value for our work.
But the session that most grabbed my attention was the one on leadership, led by Ken Jacobs, a communications consultant and executive leadership coach. Here are three of my takeaways that tie into the importance of partnership and collaboration:
- Create a Vision. It’s important for every company to have a vision (at SPM it’s about doing great work and not being a jerk), but it’s equally important to make sure that all clients and colleagues understand the vision and their role in it. It’s even more important as a leader to go from the idea of “my vision” to “our vision”.
- Share the Credit! Praise in writing often, whether for the appreciation of a colleague or client. While someone may not remember the words, they will remember that you took the time to write them. And, when times are tough, make a gratitude list. Reminding ourselves about our great colleagues and clients and all they help us accomplish can help lift a bad day up.
- Be Open. Actively ask for input from those you lead and partner with and be open to listening to and acting upon new ideas.