Maybe it was a slip of the tongue. Or perhaps a misquote. But every now and then we wonder why in the world a corporate executive or spokesperson says something so wrong. Welcome to “Shoulda said this…”
Neiman Marcus CEO Karen Katz was probably thrilled that her PR team got her an interview with the Wall Street Journal to talk about the luxury goods retailer’s acceptance of Visa and Mastercard after years of resistance. As the story notes, “The move is the latest by Chief Executive Karen Katz to make the chain’s stores more accessible to younger, if slightly less affluent, shoppers.”
Now the story goes off the rails.
While Ms. Katz said the bumpy economic climate didn’t precipitate the decision, she expects the move to attract new customers. “We’d love to invite new, affluent customers into Neiman Marcus, and this gives them the possibility of shopping with us,” she said.
The sound you hear next is her PR team banging their heads on their keyboards. This could NOT have been in the talking points! Or at least I hope not.
The CEO known for making Neiman’s more accessible with lower priced products and more outlet stores just stated she’s only interested in new affluent customers. Not only was it a missed opportunity to state her company’s goal in making the change, but it actually negates that intent. Plus it was kind of … rude.
Shoulda said … “We’d love to invite new customers into Neiman Marcus…”