As we come to the end of 2014, it’s a good time to take a few minutes to reflect on some ways to make the New Year more successful by learning from our mistakes and challenges.
In college, I thought I wanted to be a reporter and worked with the student newspaper to create the entertainment page each week, which I loved.
Things quickly changed after graduating and surveying the job market, but I was lucky enough to stumble upon a beautiful group of PR folks whom which I now share an amazing professional space.
But working for The Shorthorn left me with a fantastic network of young professional reporters who I recently asked for tips to share with PR pros. They had some great advice that I’m excited to share, so without delay, here are a few humorous but totally applicable do’s and don’ts from my reporter friends to get us PR peeps thinking on the right track for 2015:
• DON’T “Write super long press releases – get to the point. I don’t have time to read all that!”
• DO “Make press releases easy to understand. No jargon. Won’t run if we don’t understand.”
• DON’T “Send me a press release [or pitch] that shows you did no research about me or my publication first.”
• DO “Try to give us more than a 24-hour notice on stories you want us to write.”
• DON’T “write press releases with bs quotes in them that add nothing to a story.”
• DO “Know what my publication does and who to pitch”
• And always “Write a really good 5 Ws and an H lead as well as a good headline if you want the reporter or editor’s attention.”
Here’s to a prosperous and happy 2015! Cheers!