MEDIA RELATIONSMedia events
National and local media tours
National and local media outreach/placement
CRISIS COMMUNICATIONSCrisis media relations
Crisis planning and management
Staff media protocol and training
BRAND BUILDINGEmployee and franchisee relations
Speech and op-ed writing
MEASUREMENT AND ANALYSISCustom media reporting and analysis
Industry and competitive research
MEASUREMENT AND ANALYSIS
SOCIAL MEDIAContent strategy and execution
Social media policies and training
INFLUENCER RELATIONSManagement and strategy
National and local events
CRISIS COMMUNICATION AND MANAGEMENT
A crisis can arise at any time and from any source – from social media to onsite incidents to local, national or world events. SPM has extensive experience in managing a wide range of issues that can damage brand perception and impede business operations.
We protect our current clients with crisis planning that includes system-wide media protocols, spokesperson training, message development and a deep understanding of company shareholders, consumers and media.
We can also step in on an as-needed basis when a company is experiencing a crisis and needs expert assistance. SPM can quickly develop messaging and strategy, provide counsel, train spokespeople, implement protocols and conduct media relations to support internal communications teams or external agencies.
SPM Crisis Communications Practice Areas:
Social media crisis
Public health threats
We choose to partner with clients we respect and brands we trust, bringing strategy, collaboration, hustle and an all-hands-on-deck mentality to the table. SPM has garnered national media attention for its cutting-edge no-jerk policy.