As a magazine lover, one who especially enjoys them in their physical form, I can certainly sympathize with how Lucky readers felt when rumors began surfacing about the magazine’s future. As a PR professional, seeing your client in print is a great adrenaline rush that’s exciting, nerve-wracking and totally worth it.
I’m rooting for Lucky, in its original form; and, with its future unknown, here’s my Ode to Lucky:
Eva Chen, always a trendsetter,
For the win, she used Instagram and Twitter
to announce her departure.
Will Lucky magazine go on without her?
Some say its fate is sealed in only-digital
If that’s the route, this time is critical.
Subscribers, advertisers, employees and investors – everyone needs attention.
The impact to the bottom line is the most critical mention.
For some publications only-digital has been like hospice care,
One more step and right there
to heaven they go.
They say, “digital is where it’s at.”
Yet, now we learn that even digital has its max.
Eva is a young ingénue with a stellar reputation.
She’ll create her own path with no reservation.
Meanwhile, Lucky is still trying to survive,
despite being once regarded as the shopper’s go-to guide.
So what is the moral of the story, you say?
Times are forever changing and every dog has its day.
So many magazines have come and gone,
Hopefully Lucky will live on!