A couple of weeks ago during an “all-hands-on-deck” weekend crisis, a crystal-clear message was hammered home for me – the importance of quality teammates and partners.
At SPM we pride ourselves on our “No Jerks” policy – meaning we don’t hire jerks and we don’t do business with jerks. And a “jerk” can mean a variety of things: a meanie, a disinterested or lazy teammate, a cad and an opportunistic business partner. “No jerks” is always a good idea — I can’t think of a single scenario when it would be better to have a jerk on-site rather than a non-jerk, especially in the relationship-centered environment of public relations.
But non-jerks are particularly essential in a crisis. When there aren’t jerks, a team (meaning both client-side and agency) can work together in a respectful and collaborative manner to solve problems. When all teammates are valued and understand the value of others there is more springing into action and less foot-dragging; more trust and less fear; better decisions and less second-guessing And this proactive approach results in satisfied clients, happy PR professionals and ultimately, better outcomes for all.