CREATING NATIONAL BUZZ

Nothing Bundt Cakes

national brand integration

opportunity

Nothing Bundt Cakes came to SPM to help build awareness in local franchisee markets and also spark national buzz around National Bundt Day, Nov. 15. One caveat – the campaigned needed to go from concept to completion within a six-week timeline.


idea

Because of the tight turnaround, SPM sprung into action with a grassroots strategy that targeted a select handful of key markets, layering in influencers for on-point, ownable and timely messaging as well as a national brand activation on The Talk on National Bundt Day. Tactics included street team marketing, social media giveaways and traditional media relations around the holiday and giveaways.

results

186 media mentions
2.1MM social impressions
5% increase in Instagram followers
More than 2,000 Bundt cakes sampled
28 posts by 15 influencers, with 1.4MM impressions and more than 31K engagements
3MM viewers through The Talk integration