This week is starting off with a bang. I’m working with a new client, someone who knows what they need but is unsure about how to actually get it done. I’ve been providing recommendations, writing sample pitches and releases, coming up with ideas for promotion – basically, I’ve handed some of my best PR to her and tied it with a bow. Yet she still resists actually “pulling the trigger” to move forward. This may be the toughest client I’ve ever had, and I really don’t know what to do.
That client, the tough lady who’s unable to make a crucial decision, is ME.
A PR and marketing maven by day, I’m a writer by night. And I’ve just published my first book, Tales of the Terminated, A Humorous Look at Life After a Layoff. The book is my baby, a compilation of stories about my life after experiencing a layoff. I’m very excited about this accomplishment, yet when it comes to promoting the book I find myself paralyzed despite the fact that I do this every day for others.
Why, oh, why can’t I do this? I keep leveraging the excuse, “I just don’t have time,” and another favorite, “Let me think about my pitch again.” Or here’s a good one: “I’m not sure who to contact.” Of course I know who to contact, especially in my home town! Not to mention that I have a mental media list a mile long. When it comes down to it, honestly, it just seems odd to promote myself.
I’m having a meeting with myself in a few minutes to discuss next steps for my book. I’ll have a heart-to-heart, outlining all the reasons to move forward with the promotion. I hope my tough client and I can come to an agreement. It’s a great book, if I do say so myself.
Check it out here. My client appreciates your support!