SPM began working with Baublerella a few months after the brand launched. Public relations was the only external marketing investment made in the first year of business and our team was tasked with growing brand awareness.
While jewelry cleaning products are old news, Baublerella’s strategy to connect the brand to an aspirational lifestyle had never been done before. Our media approach followed suit, educating media contacts on the brand’s differentiators and lifestyle attributes the Bling Brush brought to a dormant jewelry cleaning category.
In just seven months, our team secured 32 hits, garnering more than 35 million impressions. Placements comprised the entire media landscape, including the TODAY show, Brides, Real Simple and Style Me Pretty.