The other day my colleague, Brooke, called me a machine. At the time, I was furiously typing away writing emails, all of which she also happened to be copied on. While I was writing them quickly, each email was important and personalized. They were thank you notes to various organizations located throughout downtown Dallas.
Like most people, I’ve always appreciated receiving thank yous. During my recent engagement and wedding, I spent a lot of time on the other side, writing thank you notes for the gifts we received and parties we were given, choosing thank you gifts for the hosts of those parties and, of course, saying many thank yous to our family and friends.
What I’ve learned over the years, though, is that saying thank you is just as important and valuable in your professional life as it is in your personal life. Recent polls have found that nearly five out of every 10 people forget to say thank you and, in fact, while it may seem old school, sending out a quick email or handwritten note can be a powerful tool in developing stronger relationships and creating opportunities.
During a media tour last weekend for one of our clients, the Dallas Marriott City Center, located in downtown Dallas at the Plaza of the Americas, we wanted to share with media all that the hotel now offers following a major renovation earlier this year, and as the closest neighbor to the Dallas Arts District. At our request, various groups, from the Dallas Arts District, AT&T Performing Arts Center and Nasher Sculpture Center to the Klyde Warren Deck Park and Northpark Center all stepped up to help us create an amazing weekend for a group of reporters visiting from throughout Texas and Oklahoma.
Even when the weekend ended, the media tour wasn’t complete. Brooke and I made sure to follow up and thank each reporter for attending and each organization for assisting us with the weekend. These simple thank yous have already received many returns, both in developing stronger media relationships with developing media coverage and upcoming meetings for new community partnerships for the hotel.