We often encourage our clients to think of their employees as they develop their community relations strategy. While engaging guests is important, involving the employees who serve those guests is equally vital.
At SPM, we believe that we, as an agency and as PR practitioners, demonstrate the best practices that we recommend to our clients. So when many members of our team expressed interest in getting more involved in the Dallas community through volunteerism, our “Middles” group – Alvin, Christelle, Kerrie, Sarah L., Sara H. and I – took the lead on crafting quarterly experiences for the team to participate in.
Our first activity was at the Boys & Girls Clubs of Greater Dallas’ annual holiday party. We volunteered to help with the event, which had hundreds of kids from all 13 clubs in the area! We checked kids in, helped them make ornaments, sang, danced and helped out with a huge donor mailing. The festive and happy-go-lucky energy of the afternoon was contagious and we’re still talking about all the fun we had!
Though we have our weekly staff meetings, all-agency brainstorms and other random activities, nothing has both bonded and excited our SPM team members the way volunteering together has. In other words, the first activity in our new quarterly cycle accomplished its goal. As we circulate the sign-up sheet for our next activity – feeding the homeless at the Dallas Bridge – here’s to leading by example and many quarters of helping in the community and building a stronger SPM in the process!