Whether we’re creating engaging content for social media or brainstorming potential PR stunts, holidays are always part of the conversation. They help inspire some of our most creative campaigns and give brands an opportunity to develop their distinct personalities. More importantly, holidays can help bring people (and brands) together.
So what holiday are we celebrating this week? Sure, there’s the biggie – Memorial Day. But did you know there’s also National Visit Your Relatives Day, National No Dirty Dishes Day and National Cheese Soufflé Day? Even though these holidays may seem eccentric (seriously, we’re celebrating cheese soufflé?), for a purveyor of fine French brie, May 18 might be the Super Bowl.
Which dish detergent brands and maid services are taking advantage of No Dirty Dishes Day? How are airlines and travel websites observing Visit Your Relatives Day? Come on people – there are hashtags to be tweeted, photos to be Instagrammed and giveaways to be doled out! May 18 may not be a major national holiday by most people’s standards, but for these companies, it’s the perfect opportunity to celebrate.
While it seems that every day has become a new, unique holiday, some companies may find themselves left out in the cold. Fortunately, creating a new holiday is easy! Just register your new national holiday with the National Day Calendar. For international recognition of a new holiday, simply submit the event to Chase’s.
Or, for an even easier option, just wait until March 26 – Make Up Your Own Holiday Day. Cheers!