A f****ing b****?! Yep, that’s right. You heard me correctly.
Yesterday, a seasoned PR pro’s little bit of a mistake made major PR news when he decided to share with his coworkers that he thought a certain blogger (ahem, The Bloggess) was “a f***ing b****”. And by little mistake, I mean he hit Reply All with the very blogger, Jenny Lawson, included on the receiving end.
I’m not even going to get started on precautions that should be taken before hitting that little button. We all know it and, trust me, we all have replied all when we really didn’t mean to. We’re human, we make mistakes.
I couldn’t help but silently scream to myself, “C’mon PR guy. I’m on your side, we’re on your side – we ‘get’ you- but the PR gods were not on your side.”
Let’s face it, if you work in PR – no matter how long you’ve been in the industry – you’ve been sassed at least once – no matter how well researched and seasoned you are. It’s our job to work with others who – you guessed it – are busy, have bad days and can/will take it out on you if you irk them.
Also, if you work in PR you’ve probably wanted to share some harsh words with said “sassee,” but maybe not in the same French…
“Why must you make it so hard to defend you, PR guy?”
The moral of the story is not to harp on the professional who obviously made a mistake, but to learn from his mistakes and know that bloggers are a force to be reckoned with. They just might take to their personal “soap box” to go after you if you offend them. In this industry, we need to understand the changes, roll with the punches, and know how best to communicate in this ever-changing multimedia world we live in. Bloggers are here to stay and are great to work with if you approach them the right way.
If you make a mistake, own it. Admit your faults, genuinely apologize, and learn from them. In the end, you’ll become a better person and professional from it.