I wanted to share some coverage we got for Austin’s Pizza today with the Austin American-Statesman, as it was a first for me and the team. We pitched food writer Addie Broyles on Austin’s Pizza’s new frozen grocery line, and she requested the item to do a live taste test on her Periscope, which she also shares on her Twitter.
She does this weekly on Wednesdays, and I wanted to flag in case it would be a fit for any other new products we are pitching. I was very happy to see she liked the Austin’s Pizza products, but the two she reviewed next, she wasn’t a fan of. So she’ll be honest, but its works out well if she likes it.
Note: the Periscope video only stays active for about 24 hours if the user selects replay. Even though I missed the live version while on a client call, I was able to view it later because Addie tweeted a link to an archive that I was able use to show the client. Here’s a link if you want to check it out.
Perhaps other journalists are doing something similar – something to keep in mind and watch for.